Bettina Klinger is a visionary branding strategist and award-winning innovator in retail marketing. As the founder of Collective 222, she leads a dynamic, cross-disciplinary team that delivers tailored expertise to emerging, evolving, and heritage brands. Renowned as a pioneer in brand development and product innovation, Klinger specializes in long-range image planning and multichannel marketing strategies. Her approach centers on uncovering growth opportunities, amplifying brand visibility, and creating new revenue streams. Whether guiding a legacy brand through repositioning or launching a startup into the market, Klinger is committed to delivering measurable ROI through strategic discovery, implementation, and optimization.
A seasoned expert in co-branding, licensing, and strategic partnerships, Klinger understands the power of cultural resonance and consumer connection. Her firm, Collective 222, focuses on brand identity, creative development, marketing strategy, and building digital footprints that scale.