Posts From Author: big data

How To Win Elections & Maybe Sometimes Influence People: Jonathan Alter on Obama v Romney

The story begins in media res. The Midterms, 2010: in something of a rout, the Republican Party captures sixty-three seats in the House of Representatives, the largest number to change hands since 1948. What honeymoon there might have been for America’s forty-fourth president is definitively over. The Center Holds: Obama and His Enemies, published in paperback by Simon & Schuster this week, picks up the national narrative from here and takes it through to the presidential election of 2012. Jonathan Alter, its author, has covered nine presidential elections and considers 2012 to be “a hinge of history”, “a titanic ideological struggle over the way Americans see themselves and their obligations to one another” in which the battles fought go back “to the dawn of the republic”. Hefty language requires ample support, and Alter’s the writer for the job: The Center Holds is a fantastically detailed account of the 2012 presidential election. Drawing on meticulous research and interviews with more than two hundred people close to the Obama and Romney campaigns, it comes to read almost like a handbook on how (not) to win an election. One by one, Alter ticks off all the major factors that contributed to the eventual outcome while simultaneously driving […]
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